Capturing photographs of each event sponsor is a key element of conference photography.
Basic Event Sponsor Images
The most basic imagery of event sponsors is a shot of their stand. The one below is a simple documentary style shot.
In the image above combining different mini-stories adds more interest. The two chaps on the right balance the image even though they are not involved with sponsor Jigsaw24. Notice the event sponsor name and ‘Apple team’, their USP, is nice and clear.
The next most basic kind of event sponsor photo is placement. This means getting the sponsor logos and names in as many images as possible. And even better if you can get the tagline in too!
Below are a series of images that do just that.
Usually this entails having delegates interacting with a stand or display. Highlighting how engaged delegates provides good PR imagery for the sponsor to use on social media.
The image above shows a delegate interacting with one of the Jeep vehicles on display at the back of the Connected Business Conference, London. Despite my requests no delegate agreed to sprawl over the bonnet of the Jeep!
The image above is a more unusual image showing interaction with the KYND team at the Institute of Directors Open House Connected Business Conference, Leonardo Hotel, London. The stand was the cyber risk management company KYND.
This image worked well as the delegates are thoroughly engrossed in the screen. The light from the laptop illuminated their faces signifying mental illumination. Bit deep hey!
Of course getting something different is always my aim. Below is a photo of a delegate capturing a photo of a sponsor. This is a different level of interaction – interest shown in the presentation materials. FCA Fleet services know that their large printed ad made an impact on a number of delegates.
Getting sponsors to pose is one of my favourite activities at an event. The Jigsaw24 Team are always up for some posing…here they sat on the main stage (before the event).
Finally, my favourite sponsor image from the Connected Business event!
Hand held, sat on the floor in the main conference room, headlights on. The coloured lights of the hall reflected off the black paint to give a lovely purple.
The reason it looks like it was captured in a dark room – I exposed for the headlights!
Not perfect, but fun!
If you are looking for your next event photographer – get in contact today!