Case Study Lizzie Butler Personal Branding
Derby sales consultant Lizzie Butler promotes her brand with her new personal branding images. Communicate your brand effectively with great images.
Recently, Derby based Sales Consultant, Lizzie Butler, came to me for her personal branding photography. Not only is Lizzie super experienced at raising sales performance for companies across the Midlands, she is one of those people that just makes you smile - all the time! She was great fun to be around and every time I look through her photos I find myself with a huge grin.
In addition to Lizzie Butler's sales consultancy work she also offers Business Development Coaching and support for practical and passionate SME owners. Replace the words Lizzie Butler with human dynamo and you get the idea.
Our initial consultation centred around the brand that she is is aiming to communicate. Together we discussed the kind of images that she would be looking for, how they would be used, and alternative images that would be useful further down the line. I aim to create for all my clients a mini library of images for use in their media kit, on their website, social media and blogs. You can read more about the media kit in this article about creating your communication strategy.
"Peter Nutkins is a natural communicator and helps you think about the how you’re going to use your photos ensuring you get exactly what you’re looking for. You’ll also have a lot of fun!" Lizzie Butler
Once we had done our branding preparation we arranged three photoshoots to cover the images for her Lizzie Butler branding. Her focus was on her training work, her consultancy work, and finally on reinforcing her brand in her lifestyle. This really would give Lizzie a great platform to be able to produce content on a wide range of topics, as well as introduce herself in the context of those things that are most important to her.
The first photoshoot was with author, Business Consultant and Management Trainer Chris Parker. Together they make a formidable team and, of course, have lots of fun and laughter along the way. Chris also runs ‘The Brain Always Wins’ alongside clinical sport psychologist John Sullivan.
The second shoot was based around an office and classroom environment. This gave us scope to get those all important images that Lizzie would be able to use on her blog and website.
The final personal branding shoot was lifestyle oriented at home and with her loving family...all of which will help Lizzie to craft her brand in her media posts.
"I love the photos! And your practical approach and effective thought process for personal branding too! I've learnt a lot and really appreciate your support. I'll be able to use the photographs time and time again. I'm also excited for next year's events so I'll be in touch very soon. If you're looking for photographs and personal branding support, go talk to Peter Nutkins - he's ace!" Lizzie Butler
Personal Branding Services
Build the foundation of your digital footprint with magazine-quality, personal brand photography that creates distinction from other experts in your space by simply being yourself.