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LinkedIn Nearby

Make Connections with 'LinkedIn Nearby'

Face-to-face networking is one of the most effective ways of building relationships with colleagues and potential clients. But gathering up business cards and typing in the information can be a pain.

LinkedIn Nearby Image

In the good old days of the business card you added each new business card to your deck, and if you were super cool then you typed the information into your email program too. Today there are new and easier methods to make a virtual connection with your new found real-world connection.

You can read about the benefits of networking in this article Business Networking. As an event partner for the Institute of Directors (IoD) I go to lots of networking events and have seen a range of strategies and techniques.

Connect Nearby

Translating your new found connection to an online connections been made easier by LinkedIn.

LinkedIn have brought their virtual business network into the real world by the amazing 'Nearby' tool. All you need is your mobile phone preloaded with the LinkedIn app, and your phone set with Bluetooth sharing enabled.

The official instructions for using this feature can be found here, with some great advice for event organisers here.

Switch On LinkedIn Find Nearby

Make sure that Bluetooth is ON and you can be discovered

Open the LinkedIn App

Go to My Networks

Click the Blue Circle + and select Find Nearby

Note: This feature works best when the organiser sets up a time to do this, Find Nearby auto changes to OFF each time you quit the App.

Once you have met in person you can connect live by simply opening the app making sure that nearby is switched to on (discoverable) and clicking on the headshot. Of course, if your headshot image is fab then it is easy to spot who you are looking for. If your profile photo is of a cat then it is that much more difficult.

Looking to upgrade your presence on and offline? Then get yourself a personal branding professional to promote you to the next level.

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