Building Rapport into your Personal Brand
The benefits to building rapport are huge. People are much more likely to want to do business with you, share information, recommend you to others and support your ideas if you have build rapport. Improved sales, productivity and teamwork can all result from building rapport with colleagues and clients.
We have all been there. Some people are just easier to get on with. We quickly make a connection with them and the conversation starts flowing followed up by laughter.
If only there was a way to build this kind of connection with your audience.
The kicker is that our online world is based on short term snippets of information thrown at us all day that are designed to illicit an immediate (and fleeting) response.
So how can you build an authentic connection, that could be described as rapport, with your audience without actually meeting them?
Looking Inside Out
Let's go back to basics. Rapport is defined as "a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well" (Oxford Dictionary).
The original idea of rapport was from the French word meaning 'to report' or 'bring back'. Today we understand rapport to entail much more than just reporting facts. It involves the shared experience of feelings, ideas and even emotions.
Looking at this from a brand point of view sharing your experiences, feelings, ideas and emotions can lead to building rapport with your audience.
During real life interaction with a person you can use simple body language techniques to encourage rapport. These techniques are usually based around mirroring the behaviour of the other person, listening, being positive and encouraging etc.
We can use similar techniques in our interactions online. Responding to engagement with our content, listening to others' responses in a genuine, supportive way, being positive and encouraging.
- We can build rapport online
- Sharing our experiences, feelings, ideas and even emotions is more effective that reporting facts
- Our response to comments and dialogue generated by our content should be genuine, supportive, positive and encouraging.
When you are creating your brand - find a professional to collaborate with you creating a clear strategy for how you will support, share and encourage your audience to build rapport (and also have some cracking images to illustrate your point).
If you want to find out more about building an authentic brand with me (and building rapport) then fill out the form below.